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MAGIC February Apparel Show

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Feb 22

Twice a year, WRAP staff head to Las Vegas for MAGIC , the largest apparel trade show in the United States. WRAP has been a proud partner of MAGIC, which is put on by Women’s Wear Daily, for several years.

WRAP staff arrived on Sunday for the sourcing component of the trade show—a day dedicated to international apparel suppliers and buyers before the fashion begins Monday. The sourcing pavilion is on the second floor of the Las Vegas Convention Center, and, within the sourcing pavilion, lies the WRAP pavilion, which includes our informational booth and the booths of five WRAP-certified factories.

The five WRAP-certified factories who attended the show this year were: Nanjing Teanrun Garments Company Limited, Nishat Mills Limited’s Apparel Division, Xiamen Lidefeng Knitting Company Limited, Yancheng Bao Luo Manufacturer, and Zhejiang Soxnet Socks Company Limited.

Stuart Webster, Vice President of Training & Education, and Hong Mei, Director of Compliance, manned the WRAP booth.

“It was really great to see how many people came to the WRAP booth and asked about how to get the WRAP certificate," said Mei.

The rest of the four-day Las Vegas trip was spent with visiting the factories in the WRAP pavilion and attending the variety of unique and interesting events offered at MAGIC.

On Sunday, the American Apparel and Footwear Association (AAFA) hosted a Bangladeshi Government Delegation. At the event, M. Shafiqul Islam, Commercial Counselor at Bangladesh Embassy Washington, D.C., gave a detailed report on what the government has been doing to tackle the fires in apparel factories that have occurred in Bangladesh as of late. As you may know, WRAP is highly concerned with fire safety in factories in Bangladesh, which is why we implemented a fire safety training and prevention course catered to this national issue.

Later in the week, Mei, who is Chinese, attended a seminar titled “China, The Dragon in Transition: Sourcing and Selling to the Apparel Giant.” Speakers Josh Green, CEO of Panjiva, and Renee Hartmann, founder of the China Luxury Network, spoke on the evolution of China as a sourcing destination and consumer mega-market, and provided strategies for American brands to develop business in the region.

Aside from apparel producing giants Bangladesh and China, WRAP noticed Colombia was also a country on the tip of everyone’s tongues—likely due to the recently passed Free Trade Agreement with the United States. PROEXPORT Colombia had a large Colombia pavilion, and WRAP enjoyed getting to know industry professionals from Latin America.

As always, WRAP is looking forward to continuing its partnership with MAGIC. We’ll see you at the August show!
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