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WRAP at Outdoor Retailer Winter Market

By:
Jan 27

Biannually, the Outdoor Retailer Association hosts a trade show in Salt Lake City Utah. The Winter Market, held each January, features apparel and accessories for the outdoorsy type. Whether it's hiking, skiing, camping or snowboarding—if you enjoy the outdoors, you’re in luck.

WRAP attends both of the Outdoor Retailer Associations shows, considering the markets a valuable opportunity to network with apparel producers, buyers, and marketing professionals in the outdoor apparel industry. Last week, WRAP’s Hong Mei and Anthony de Lima headed to Utah from January 24-27 to enjoy the event.

On the first day of the Outdoor Retailer Market, Mei and de Lima attended the Outdoor Industry Association breakfast, presented by The North Face. The breakfast was titled “The Greening of Business – Pathways to Stronger and Smarter Company Performance” and the featured speaker was
Andrew Winston, the founder of Winston Eco-Strategies. Winston’s speech focused primarily on how companies can save energy, and green their business operations and supply chains.

WRAP had a booth in the non-profit region of the exposition, which featured more than 1,000 exhibitors. Nearby were other groups such as the Sierra Club, Boy Scouts, Textile Exchange and numerous outreach organizations that work to promote outdoor activities among youth.

For her part, Mei was impressed by the technology and variety in apparel and accessories for outdoor aficionados. From high-performance socks to water-proof down sleeping bags and jackets to camping gear for pets, the exhibitors at the Winter Market offered everything and more for wintertime athletes and enthusiasts.

“I’m always impressed by the technological advancement at the Outdoor Retailer markets. Going to the show and actually thinking about how they make these products—sweat-wicking running clothes, moisture-proof down, high-performance socks—the technology and innovation is absolutely amazing to me.”

In addition to displaying unique and helpful apparel and accessories, the Outdoor Retailer Market had a strong environmental focus. Much of the discussion and seminars focused on how the creation and supply of the products affected the environment—overall, attendees were environmentally conscious. The Outdoor Industry Association has a supply chain eco-index that it is pushing companies to adopt.

Additionally, Outdoor Retailer has a social responsibility working group, which is where WRAP comes in. Numerous people stopped by the WRAP booth and Mei and de Lima were on-hand to educate them on WRAP’s principles and certification.

 

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