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WRAP’s Latin America Duo Take Medellin

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Feb 15

In late January, WRAP’s Monica Escobar-Hertzoff, who manages compliance and training for Latin America, and Anthony de Lima, our compliance coordinator who works extensively with Latin America, headed to Medellin, Colombia, for the Colombiatex conference.

Colombiatex 2012 is one of the most important showcases for the fashion business and apparel production factories in Latin America. This year, the tradeshow exceeded all expectations for visitors, hosting 15,477 visitors. This is an increase of 9% over 2011. Approximately 9,247 of those were national attendees and 1,529 were international buyers.

One of the most important topics at the 24th annual Colombiatex was the signing of the U.S. - Colombia Trade Agreement, which will allow new business opportunities between entrepreneurs from both countries.

WRAP had a booth at the exhibition, which it shared with SPESA, TC2, and Methods Workshop, that was located in the Red Pavilion, which hosted machinery and technology. This pavilion was frequently visited by attendees at the conference and the WRAP booth was well-trafficked. Escobar-Hertzoff and de Lima were on-hand to answer visitors’ questions and explain the WRAP certification process.


While in Medellin, Escobar-Hertzoff and de Lima attended a dinner with Carlos Botero, the president of Inexmoda, which organizes Colombiatex. The pair was able to speak to WRAP’s training, certification and audit awareness services that are aimed at both factories and the general public.
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